Gender

Although much has changed, traditional gender roles are portrayed and reinforced far too often in our society, which can lead to children building assumptions from an early age about expected gender roles. Boys are often seen to be rugged and adventurous, and girls more passive; men are seen in highly skilled roles, while women are seen doing domestic tasks.

In order for girls and boys to have high aspirations, and believe that they can achieve their desires, we endeavour
to avoid, and on occasions challenge,
these stereotypes.

We have liaised with PinkStinks, the campaign and social enterprise set up to promote positive female role models and challenge the 'culture of pink', and are delighted that they have selected our books to be PinkStinks Approved.

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