About Us

Our program consists of books, games, toys and associated materials. Developing products to complement our books is important because of the additional value they bring to the reading and sharing experience. Child's Play provides children with opportunities to learn through play, developing the whole person through the senses, the intellect and the imagination.

A child's early years are more important
than any other. This is when children learn
most about the world around them,
and the language they need to survive
and grow. For nearly forty years, Child's Play
has put enormous thought and care into
creating exactly the right material for this
all-important time.

Respected by parents and educators alike,
the Child's Play program offers learning,
fun and happiness to children from the very
earliest age. It offers a wide and diverse
range of formats and experiences that will
enrich and empower every child's life.

Latest News

Getting Ready shortlisted for BBD&PA

GETTING READY is a finalist in this year's British Book Design & Production Awards!

Read more >>

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Special Offer

BLACK FRIDAY!

50% OFF ALL CHILD'S PLAY PRODUCTS FOR THIS WEEKEND ONLY! Please note that discount codes (including Pampers Rewards codes) cannot be used in conjunction with this sale.

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Let Toys be Toys

Let Toys be Toys